Stills and motion shot with Micaiah Carter to launch the new look and logo for Verizon MyPlan. Motion of skateboarder was added to TVC.

I was so proud to produce this pro-bono work for Ad Council. The fentanyl crisis needs urgent attention and most of Gen Z don’t know this issue affects them.

Substitute Dealers was handed to me as an idea - an idea to have former drug dealers teach real high school kids about the dangers of fentanyl. I knew I wanted to approach it from a documentary POV and worked with 2 PAs on research for almost a month before we reached out to anyone. We found our substitute dealers through an organization called Second Chance Studios and through former dealers active on social media. We researched high schools that are in areas highly affected by fentanyl overdoses and ended up working with casting to call over 250+ schools. Then there was weeks of preparation and writing and re-writing lesson plans in collaboration with the substitute dealers, the school, Ad Council, and their expert partners. The result is an Anthem, individual Lesson Plans, and a Zine with instructions for teachers around the country to teach these lessons on their own.

PRESS: NBC News, Rolling Stone, Ad Age, Campaign, MM+M, Adweek

Content available at https://realdealonfentanyl.com/

Director: Courtney Sofiah Yates

DOP: Zach Sky

Partner on Substitute Dealer Casting & Talent Partner: Second Chance Studio

Editor: Chiao Chen, Grace Wiehl

A high end fashion campaign to showcase all the spontaneous options at Virgin Hotels for the summer. This was a three day shoot taking place across the Dallas and Nashville hotels and produced through JOAN Studios with myself overseeing both agency and production ends of the project. Partnering with Jimmy Marble and fashion stylist Turner, we created quirky characters that showcased the unique individuals who stay at Virgin Hotels. DP Casey Showalter captured motion between shots. And Doug Voisin served as prop stylist and pool master - even posing underwater for a few shots.

I served as agency producer and line producer on this low-budget job to launch the first Virgin Hotel outside of the US. Produced through JOAN Studios I partnered with local service company LS and Danish fashion photographer Sarah Stenfeldt. The whole team and shoot was inspired by the Scottish national animal, the Unicorn. From wardrobe, props, and casting we tried to inject an old wolrd meets new into the campaign where we could.

Stills were the main asset for this campaign with motion shot over the shoulder of the photographer by the JOAN team.

Why The Sheetz Not

This full rebrand of Sheetz took months of work to create a full integrated bundle of assets for them. Starting with design and a brand new typeface created by artist Timothy Goodman. Then a full 3 day photoshoot with Marcus Nillson and food stylist Victoria Granoff to create a library of image assets. And 3 additional days on location in Columbus, OH at a new Sheetz store to build out 5 x :30s comedic spots with up-and-coming director Nina Lee.

Banners, in-store digital screens, radio, audio at the gas pump, and paid social rounded out the for this campaign which had over 185+ individual assets.

Google.org Global Impact Challenge for Women and Girls

During COVID it was found that women and girls were financially hit at a disproportionate rate. So Google funded 40 global organizations that aim to help women with financial literacy. Partnering with Picture Farm Productions x Magnum Photography and under the direction of our director, Francesca Conzarino, we photographed all organizations remotely around the world and filmed 5 main stories to make a beautiful anthem for the project. The whole thing came together at the end when Amanda Gorman lent her voice and her poetry to the final film.

Director + Editor: Francesca Consarino

Production: Picture Farm

Photography: Magnum

Editor: Francesca Consarino

Main TV spot, plus cutdowns, plus social sizes, plus 8 warm layer films, plus 6 hot layer edits created to build awareness for Samsung’s Foldable category. 7 day shoot plus 2 months of edit and post all done remotely. Production with Reset and directed by Henry Scholfield. Edit done with Joe Guest at Final Cut. All post production done remotely with MPC London + NY.

Press in Shots, Ads of the World, Adweek and an AdAge Editor’s pick.

Director: Henry Scholfield

Production: Reset

Editor: Joe Guest, Final Cut

Post: MPC

Casting: Kharmel Cochrane

Sound: Soundtree

We launched Instagram’s first tagline and brand campaign: We Make Today. To prove the tagline true, we released 7 ads in 7 days (+ 1 supercut) made from content posted THAT day. It was truly a social experiment that required as much pre-planning as possible in order to make sure we could fully focus on edit during the days.

An enormous team helped to make this happen:

4 creatives + 2 CCOs

2 producers + 1 HOP

4 account team members

4 BAs

6 casting agents to organize the 100+ talent booked

5 Editors from Work (Rich Orrick, Anne Perri, Niles Howard, Emilie Aubry, Theo Mercado)

Martin de Thurah as a Director consultant

Samsung Launch and Introduction films for new Z Fold2 product. Combined shoots and post to deliver one main Launch film with cutdowns and 4 introductory films for the product launch. Three shoots done in Korea and Ukraine all produced remotely during COVID (from April to September). Production with Reset and directed by Ian Pons Jewell. All post production done remotely with Room121 in Korea. Full Ogilvy team worked for months on multiple timezones. Spot was done in partnership with newly approved Samsung Preferred Vendors.

Director: Ian Pons Jewell

Production: Reset

Post: Room121

Casting: Kharmel Cochrane

Styling: Malina Joseph-Gilchrist

Samsung Lifestyle Key Visual shoots for 4 new product launches, shot over the course of 5 shoots. These shoots were done from May - July and shot in Korea with all agency oversight happening remotely. Photographer was a high-end fashion photographer from London who was in Korea during the lockdown and all casting was done through Samsung approved London casting director. These were the first remote shoots produced at Ogilvy during the COVID pandemic.

**Still waiting on release of 10-15 images shot for Z Fold2 to be released in September. These were shot under strict security measures which needed to be maintained even during remote shooting.

Photographer: Hanna Moon

Agent: MAP

Production: Picture Farm and Kinomatic Pictures (local)

Casting: AAMØ with CLM

Retouching: Studio Private

Products: Galaxy Buds Live, Galaxy Watch3, Z Flip 5G, Z Fold2 (to be released)

Worked with famed fashion photographer Alasdair McLellan to shoot Samsung’s new version of a flip phone, the Samsung Z Flip. All shooting followed strict security protocols and shooting happened in London to get the best talent pool possible. Images were shot on film. Casting was done with top fashion casting director, Madeline Ostile.

Billboards and print media will be used to promote this product around major fashion weeks: London, Milan, and Paris. Paris placement at Place de la Concorde.

Shot in London in tandem with the Launch and Intro spots for the Z Flip.

Photographer: Alasdair McLellan

Agent & Production: Art Partner

Casting: AAMØ with CLM

Retouching & Film Processing: Output & Bayeux

With DowDuPont spinning off their agriculture business into a new company, Ogilvy was tasked with creating their brand identity. I was brought on to oversee 3 photoshoots in regions around the globe to create a photo library for Corteva Agriscience. This ask grew into 7 shoots with multiple cities and countries per shoot and all shoots containing a motion component to collect B-roll and drone. Total of 190 final photos.

All shot over the course of 1 year. Shoots in:

Martha, Oklahoma

Idabel, Oklahoma

Pergamino, Argentina

Capao Bonito, Brazil

Itabera, Brazil

The Mekong Delta, Vietnam

Da Lat, Vietnam

Palakkad, India

Warangal, India

Limpopo, South Africa

Delmas, South Africa

Kherson, Ukraine

Winnipeg, Canada

Fresno, California

Modesto, California

New Richmond, Wisconsin

Eau Galle, Wisconsin

Photography: Joey L.

Production: SPUR Productions

Pro Bono project management and production for NewFest, NY’s LGBTQ Film Festival. NewFest partnered with Ogilvy to create assets to promote their 31st festival. We were inspired by old school Movie Phone dial-ins and personal ads. All time and media were donated by team members. The most exciting part was partnering with Wanda Sykes for the VO on our 1-833-NEW-FEST phone number where Wanda walks you through different films playing at the festival.

Media included:

Phone number with Wanda Sykes VO

2 Times Square Videos

Ferry Videos

Link Kiosks

Bus Shelters

Phone Kiosks

Dapper Q banners

Theater posters for all festival theaters

Guerilla Posters

Social Posts

This first project for oneworld Alliance at Ogilvy was to give the brand a new identity for the digital and social media age. We set out to create :15s that could capture a consumer’s attention on their feed. The whole project had to be efficient and also deliver stills and GIFs that contain a message apart from the film. One shoot in Barcelona and one shoot in LA, 6 months of total edit time, and 270 unique assets for 13 partner airlines and we created Travel Bright.

Motion: Jimmy Marble

Photography: Jesse and Jimmy Marble (JIMJAM)

Production: Ways & Means and Cineaste Films

Post: Lost Planet and Black Hole

This four city shoot showcased real students in IBM’S P-TECH programs across the country. I acted as agency producer, line producer, and creative at times for this smaller scale shoot but very personal shoot.

Photography: Jake Chessum

Production: Supervision

Still photos and cinemagraphs of data viz for Philips new sleep wearable - SmartSleep. Supervision of all retouching and post for cinemagraphs.

Photography: Jean Yves Lemoigne

Production: Kranky Productions

Stills library for American Express’ Global Commercial Payment division. Pre-production and retouching management. Shot with three real businesses in LA with real employees. Creative development and triple bid of three fashion photographers. The goal of the shoot was to hero real work in all sizes of business.

Photographer: Maciek Kobielski

Production: Warsaw Creatives

Retouching: Griffin Post Production

Fashion inspired but product focused Lenovo shoot showcasing their line of Yoga laptops and tablets. Location shoot in LA, produced back to back with Motorola shoot and the same photographer.

Photography: JUCO

Production: Joy Asbury Productions

Fashion focused lifestyle photography for Motorola of their Moto Z2 and Mods. Shoot was following Lenovo Yoga shoot with the same photographer but a different creative team and clients. This shoot was more conceptual in sets and design.

Photography: JUCO

Production: PROOF Films

American Express Platinum card. Composites of multiple images shot by Jake Stangel and William Abramowicz on location. Pre-production and liason for both shoots and retouching as we had rolling deadlines.

Photography: Jake Stangel and William Abramowicz

Production: Connect the Dots and Picture Farm

Retouching: Smooch

IBMblr’s annual tumblr series that explains 5 of the year’s IBM patents.

Artist: Nicola Gastaldi

Motorola wanted to create a series of GIFs to populate their social channels. We commissioned 3 artists to help explain the benefits of their Mods.

Artists: Emmanuel Colombo, Radio, Nicola Gastaldi