A high end fashion campaign to showcase all the spontaneous options at Virgin Hotels for the summer. This was a three day shoot taking place across the Dallas and Nashville hotels and produced through JOAN Studios with myself overseeing both agency and production ends of the project. Partnering with Jimmy Marble and fashion stylist Turner, we created quirky characters that showcased the unique individuals who stay at Virgin Hotels. DP Casey Showalter captured motion between shots. And Doug Voisin served as prop stylist and pool master - even posing underwater for a few shots.