Main TV spot, plus cutdowns, plus social sizes, plus 8 warm layer films, plus 6 hot layer edits created to build awareness for Samsung’s Foldable category. 7 day shoot plus 2 months of edit and post all done remotely. Production with Reset and directed by Henry Scholfield. Edit done with Joe Guest at Final Cut. All post production done remotely with MPC London + NY.

Press in Shots, Ads of the World, Adweek and an AdAge Editor’s pick.

Director: Henry Scholfield

Production: Reset

Editor: Joe Guest, Final Cut

Post: MPC

Casting: Kharmel Cochrane

Sound: Soundtree