This first project for oneworld Alliance at Ogilvy was to give the brand a new identity for the digital and social media age. We set out to create :15s that could capture a consumer’s attention on their feed. The whole project had to be efficient and also deliver stills and GIFs that contain a message apart from the film. One shoot in Barcelona and one shoot in LA, 6 months of total edit time, and 270 unique assets for 13 partner airlines and we created Travel Bright.

Motion: Jimmy Marble

Photography: Jesse and Jimmy Marble (JIMJAM)

Production: Ways & Means and Cineaste Films

Post: Lost Planet and Black Hole