I served as agency producer and line producer on this low-budget job to launch the first Virgin Hotel outside of the US. Produced through JOAN Studios I partnered with local service company LS and Danish fashion photographer Sarah Stenfeldt. The whole team and shoot was inspired by the Scottish national animal, the Unicorn. From wardrobe, props, and casting we tried to inject an old wolrd meets new into the campaign where we could.

Stills were the main asset for this campaign with motion shot over the shoulder of the photographer by the JOAN team.