Samsung Launch and Introduction films for new Z Fold2 product. Combined shoots and post to deliver one main Launch film with cutdowns and 4 introductory films for the product launch. Three shoots done in Korea and Ukraine all produced remotely during COVID (from April to September). Production with Reset and directed by Ian Pons Jewell. All post production done remotely with Room121 in Korea. Full Ogilvy team worked for months on multiple timezones. Spot was done in partnership with newly approved Samsung Preferred Vendors.

Director: Ian Pons Jewell

Production: Reset

Post: Room121

Casting: Kharmel Cochrane

Styling: Malina Joseph-Gilchrist